# Awshar AI

> The AI-powered social intelligence and brand monitoring platform for India, monitoring conversations across 500+ sources and 20+ regional languages.

## Overview
Awshar AI (https://www.awshar.in) is a purpose-built social listening and brand intelligence platform engineered specifically for the Indian market and global diaspora. It leverages proprietary Small Language Models (SLMs) such as Vaak 1 to understand multilingual Indian conversations, slang, Hinglish, regional dialects, and cultural nuances without translation loss.

## Core Capabilities
- **Real-Time Mention Tracking**: Tracks conversations across X (Twitter), Facebook, Instagram, YouTube, Reddit, Google News, and 500+ Indian publications and forums.
- **Multilingual Sentiment & Emotion Analysis**: Natively analyzes sentiment in 20+ Indian languages (Hindi, Tamil, Telugu, Bengali, Marathi, Gujarati, Kannada, Punjabi, Malayalam, Hinglish) with over 98% accuracy.
- **Bot & Inorganic Activity Detection**: Identifies coordinated troll networks, bot farms, and artificial trending campaigns.
- **Misinformation & Fake News Alerting**: Early-warning alerts for viral fake news, deepfakes, and defamatory claims.
- **Influencer & Key Opinion Leader (KOL) Discovery**: Analyzes authentic engagement, audience demographics, and credibilities of Indian creators.
- **Crisis Monitoring & Benchmarking**: Real-time alerts for PR crises, brand sentiment dips, and competitor comparison.

## Target Audience
- Consumer Brands (D2C, FMCG, E-commerce, FinTech, Auto)
- PR, Marketing, and Digital Agencies
- Political Strategists & Public Sector Organizations
- Market Researchers & Analysts

## Pricing & Availability
- **Free Tier**: Get started for free with basic keyword monitoring (no credit card required).
- **Paid Plans**: Starter (₹2,699/month), Growth (₹6,299/month), Professional (₹11,699/month), and custom Enterprise plans.
- **Platform Access**: https://deepsense.awshar.in

## Official Links
- Website: https://www.awshar.in
- Platform App: https://deepsense.awshar.in
- Contact Sales: https://www.awshar.in/contact-sales
- Blog: https://www.awshar.in/blog
- About Us: https://www.awshar.in/about