Transform social listening for the Indian digital landscape
Detect misinformation. Identify bots. Understand vernacular sentiment.
Powered by Vaak 1, our proprietary small language model.
We're building Awshar AI because businesses deserve better insights.Our vision is to democratize AI-powered social listening for everyone.
Mandeep Singh Gulia
Co-Founder & CEO
Social Intelligence Built for India
Full-stack social intelligence for India - covering 20+ languages and 500+ dialects.
Mention Tracking
Real-time detection across 7+ platforms and 500+ data sources
Influencer Detection
Automatically identify and profile relevant creators and influencers
AI Analysis
Advanced sentiment, emotion & context analysis powered by India-trained models
AI Recommendation
AI-generated insights that tell you exactly what to do next
Real-time Sentiment Tracking
Monitor sentiment shifts and track brand perception continuously
AI processes millions of conversations in seconds
Advanced NLP ensures precise sentiment understanding
Everything You Need
All-in-one platform for social intelligence
Comprehensive Tracking
Never miss a mention across all platforms and sources
Real-time Monitoring
Track mentions across 7+ platforms instantly
Sentiment Analysis
AI-powered sentiment classification and tracking
Competitor Insights
Benchmark against competitors and market leaders
Custom Dashboards
Build tailored analytics for your needs
Team Collaboration
Share insights and collaborate with your team
From Data to Decisions
Our intelligent pipeline transforms raw social data into actionable insights
Data Collection
Multi-source data ingestion
AI Processing
Advanced NLP & ML analysis
Strategic Action
Data-driven decisions
Insights Generation
Transform data to insights
Built for Every Industry
Awshar AI adapts to your industry, team, and use cases - delivering relevant insights tailored to your goals.
For Industries
Politics & Government
Public perception, policy feedback, misinformation tracking
Brands & SMBs
Brand health, campaign effectiveness, reputation alerts
Agencies
Multi-client dashboards and white-label reporting
Financial Institutions
Trust, risk, and rumor intelligence
Hospitality & Web3
Experience insights, community sentiment, campaign impact
NGOs
Campaign impact, community engagement, cause monitoring
Listen and analyse narratives with Awshar AI
Analyse Trends
Learn from high-performance content before building your own.
Synthetic Audiences
Personalise your messaging for each segment in your niche.
Get Market Insights
Analyse popular posts and comments to uncover pain points, opportunities, and unmet needs.
Research Competitors
Reverse engineer of whats working for your competitors.
Track Narratives
Monitor industry shifts and receive Slack alerts with important mentions.
Go Beyond Sentiment
Understand "why" people feel that way.
Engage
Generate replies with custom prompts to build your presence.
The Small Language Model Built for India
Native to Bharat. Instant Response.
Built for Every Device.
SMALL LANGUAGE MODEL
BetaResponse Time
10x faster than standard LLMs
Resource Efficiency
Lightweight - works on mobile devices
Accuracy
Best-in-class for Indian languages
Code-Mixing Native
Native Hinglish, Tanglish, Manglish support
India Language & Dialect Intelligence
Awshar AI understands India as it’s truly spoken, across languages, dialects, slang, and sarcasm; delivering contextual insights tailored to your industry, teams, and objectives.
Coverage across 20+ Indian languages and 500+ dialects including:
& more languages
Loved by Industry Leaders
The cutting-edge features you have developed at Awshar Social Media AI-Based Analysis have set a benchmark in the industry. I am impressed with the design of your upcoming innovations like Facial Recognition technology along with AI-driven analytics around them.
Proud to see #AwsharAI, one of our #incubated startups, building a strong bridge between digital sentiment and real world decision making, turning online noise into actionable intelligence. Special congratulations to its Founder, Mandeep Singh Gulia, for his clarity of vision, commitment, and execution excellence. Wishing the team continued growth and impact ahead.
Proud to see Indian innovation pushing the boundaries of social intelligence. I congratulate my friend Mandeep for this venture. Awshar AI is helping organisations turn digital conversations into actionable insights, enabling smarter, faster, and more informed decisions in today’s dynamic landscape.
Awshar AI gives our team real-time visibility into what audiences are actually saying online, helping us shape sharper brand strategies backed by data, not assumptions.
The cutting-edge features you have developed at Awshar Social Media AI-Based Analysis have set a benchmark in the industry. I am impressed with the design of your upcoming innovations like Facial Recognition technology along with AI-driven analytics around them.
Proud to see #AwsharAI, one of our #incubated startups, building a strong bridge between digital sentiment and real world decision making, turning online noise into actionable intelligence. Special congratulations to its Founder, Mandeep Singh Gulia, for his clarity of vision, commitment, and execution excellence. Wishing the team continued growth and impact ahead.
Proud to see Indian innovation pushing the boundaries of social intelligence. I congratulate my friend Mandeep for this venture. Awshar AI is helping organisations turn digital conversations into actionable insights, enabling smarter, faster, and more informed decisions in today’s dynamic landscape.
Awshar AI gives our team real-time visibility into what audiences are actually saying online, helping us shape sharper brand strategies backed by data, not assumptions.
Platform Trust & Compliance
Designed for India-first compliance, security, and responsible data use.
Contact Sales
India-Built & DPDP-Aware
Architecture designed with India's data protection and governance requirements in mind.
Enterprise-Grade Security
Public data intelligence only with industry-leading security practices and compliance standards.