Question 1

What is Awshar?

Accepted Answer

Awshar is an AI-powered social listening and brand monitoring platform built for India. It monitors 7+ platforms and 500+ data sources in real time, supporting 20+ Indian languages including Hindi, Tamil, Bengali, and Hinglish.

Question 2

How is Awshar different from Brandwatch or Sprinklr?

Accepted Answer

Awshar is purpose-built for India. Unlike global tools like Brandwatch or Sprinklr, Awshar's AI models are trained on Indian social media data to understand sarcasm, regional dialects, Hinglish code-mixing, and cultural nuance across 20+ Indian languages and 500+ dialects.

Question 3

Does Awshar support Hindi and regional Indian languages?

Accepted Answer

Yes. Awshar natively supports 20+ Indian languages including Hindi, Tamil, Telugu, Kannada, Bengali, Marathi, Gujarati, Punjabi, and Hinglish - with 98% accuracy and no translation step required.

Question 4

What social platforms does Awshar monitor?

Accepted Answer

Awshar monitors Twitter/X, Instagram, YouTube, Facebook, Reddit, Telegram, WhatsApp public groups, 300+ news outlets, and 200+ Indian forums - 500+ sources in total across 7+ platforms.

Question 5

How much does Awshar cost?

Accepted Answer

Awshar offers a free plan to get started. Paid plans start at ₹2,699/month (Starter), ₹6,299/month (Growth), and ₹11,699/month (Professional). Annual billing saves 10%. Enterprise custom pricing is also available.

Question 6

Is there a free trial?

Accepted Answer

Yes, Awshar offers a free plan with no credit card required. You can start monitoring immediately and upgrade to a paid plan as your needs grow.

Social listening for India

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