Blog

Insights & Updates

Social intelligence, sentiment analysis, and audience insights for Indian brands - straight from the Awshar AI team.

Social ListeningFeb 10, 20255 min read

Why Social Listening Matters for Indian Brands in 2025

Learn how monitoring 20+ Indian languages and 7+ platforms can transform brand perception and customer engagement in a diverse market.

Read more
AI & AnalyticsFeb 5, 20256 min read

Building Trust with Multilingual Sentiment Analysis

India-trained AI models that understand context, dialects, and cultural nuance—so your sentiment data is accurate, not just translated.

Read more
Influencer MarketingJan 28, 20254 min read

From Mentions to Influencers: Finding Your Brand Advocates

How to identify and prioritize real influencers vs. vanity metrics using social intelligence across Twitter, YouTube, and regional platforms.

Read more
StrategyJan 20, 20257 min read

Crisis Management in the Age of Real-Time Social Media

Detect emerging issues early, track sentiment shifts, and respond with data—before a trend becomes a crisis for your brand.

Read more
ProductJan 12, 20254 min read

Quick AI Reports vs. Deep Reports: When to Use Which

A practical guide to choosing the right report type for daily monitoring, campaign reviews, and executive storytelling.

Read more
India FocusJan 5, 20255 min read

Reaching Bharat: Why Regional Language Insights Are Non-Negotiable

Beyond Hindi and English—why 500+ dialects and state-level trends should drive your next campaign and product decisions.

Read more