Quick AI Reports vs. Deep Reports: When to Use Which

Quick AI Reports are built for speed: a snapshot of mentions, sentiment, and key themes. Use them for daily standups, campaign check-ins, and spotting anomalies without digging into raw data.

Deep Reports go further—trends over time, segment breakdowns, competitive context, and narrative that you can drop into decks. They’re ideal for monthly reviews, board updates, and strategy documents.

Many teams use both: Quick Reports to stay on top of the pulse, Deep Reports to tell the story. Start with one use case (e.g. campaign launch or crisis) and add the other as you scale.