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Social Listening

Why Social Listening Matters for Indian Brands in 2025

5 min read

Indian consumers are more vocal than ever on social media—in Hindi, Tamil, Telugu, Bengali, and hundreds of dialects. Brands that only listen in English are missing the majority of the conversation.

Social listening with Awshar AI lets you monitor 7+ platforms and 20+ Indian languages in one place. You can spot emerging trends, catch complaints before they go viral, and understand what different regions really think about your brand.

In 2025, the brands winning in India are the ones that listen first, then respond with relevance. Start with a clear set of keywords and topics, then expand as you see where your audience actually talks about you.