From Mentions to Influencers: Finding Your Brand Advocates

Not every account with a large following is an influencer for your brand. The right advocates are the people who already talk about your category—and whose audience engages when they do.

With Awshar AI you can track who’s driving mentions, sentiment, and shares. Filter by reach, engagement, and language to build a shortlist of creators who actually move the needle.

Start by monitoring unbranded and category keywords. The accounts that consistently show up with high engagement and positive sentiment are your best candidates for partnerships.