Know Exactly What to Do Next
AI-generated action plans that surface the right move at the right moment - based on live social signals, emerging risks, and brand performance data. No more guessing.
10x
Faster Decision Making
< 5 min
Alert to Action
98%
Signal Accuracy
24/7
Always Monitoring
From signal to action in minutes
Stop drowning in data. Start acting on intelligence that is already prioritised for you.
Prioritised Action Cards
Every recommendation comes with a priority level (Critical, High, Medium), a clear action, and the data reasoning behind it.
Crisis Early Warning
AI detects the early signatures of a brand crisis - rising negative velocity, coordinated attacks - and recommends response steps before it escalates.
Campaign Optimisation
Get content and timing recommendations based on when your audience is most engaged and what topics are resonating right now.
Competitor Response Alerts
When a competitor makes a move that shifts sentiment in your market, AI surfaces it and suggests how to respond.
Team Assignment
Recommendations can be assigned directly to team members with one click - keeping response times tight.
Outcome Tracking
Track whether acting on a recommendation moved the needle - closing the loop between insight and impact.
From signal to action plan in minutes
Three steps from raw signal to a clear, prioritised action - fully automated, always on.
AI Monitors Your Dashboard
Awshar AI continuously watches your brand signals - mention velocity, sentiment shifts, competitor moves, and trend changes - across all connected data sources.
Recommendations Are Generated
When a signal crosses a threshold, our AI analyses the context, assigns a priority (Critical / High / Medium), drafts a clear action, and explains the data reasoning behind it.
Your Team Acts
Accept, assign, snooze, or dismiss recommendations with one click. Outcome tracking closes the loop - so you see whether acting moved the needle.
Who acts on AI Recommendations
From day-to-day social management to crisis response - see how teams use AI Recommendations to move faster.
Social Media Managers
Stop guessing what to post next. Get content and timing recommendations based on real-time audience engagement and trending topics.
Brand & Comms Leads
Receive crisis early warnings with recommended response steps before a negative story gains momentum, not after.
Marketing Strategy Teams
Identify competitor campaign windows and get suggestions for counter-messaging based on live social signals.
Common questions about AI Recommendations
How does the AI decide what to recommend?
Recommendations are generated based on statistical thresholds - for example, a 3x spike in negative mentions over 3 hours - combined with contextual factors like time of day, brand history, and the nature of the trigger content.
Can we customise recommendation thresholds?
Yes. You can set custom alert thresholds per keyword, sentiment level, and platform - and choose which conditions trigger Critical vs High vs Medium recommendations.
How is this different from a basic alert system?
Basic alerts tell you something happened. AI Recommendations tell you what to do about it, with the reasoning and priority level included. It replaces analyst interpretation with automated intelligence.
Can recommendations be assigned to team members?
Yes. Each recommendation has a one-click assign button. Assigned items appear in the team member's task queue and are tracked through to resolution.
The intelligence behind the recommendations
Explore the features that feed AI Recommendations with the signals it needs to act.
Mention Tracking
The real-time mention feed that surfaces the signals AI Recommendations act on.
Learn moreAI Analysis
The sentiment and emotion layer that tells the AI what kind of signal it is dealing with.
Learn moreReal-time Sentiment Tracking
Monitor how sentiment moves after a recommendation is acted on to close the feedback loop.
Learn moreStop guessing. Start acting.
Let AI tell you exactly what to do - and when - so your team moves faster than the news cycle.