Every conversation about your brand - in every Indian language
Real-time social listening across 500+ sources and 20+ Indian languages. Mentions, sentiment, trends, and influencers - surfaced in under 2 minutes, on every platform that matters.
500+
Data Sources
20+
Indian Languages
<2 min
Detection Latency
7+
Platforms Monitored
Everything in one listening feed
From real-time ingestion to trend detection - built for India's multilingual, multi-platform internet.
Real-Time Mention Detection
New mentions surface in under 2 minutes across Twitter/X, Instagram, YouTube, Facebook, Reddit, Telegram, WhatsApp public groups, and 300+ news outlets.
500+ Data Sources
Monitor social platforms, national and regional news sites, forums, blogs, and messaging apps - all aggregated into a single live feed.
20+ Indian Languages
Capture conversations in Hindi, Tamil, Telugu, Kannada, Bengali, Marathi, Gujarati, Hinglish, and 12+ other Indian languages natively - no translation required.
Boolean Query Builder
Use AND, OR, NOT, exact phrase, and proximity operators to filter precisely what matters - eliminating noise at the source.
AI Sentiment & Emotion
Every mention is automatically scored for sentiment (positive, neutral, negative) and emotion (anger, joy, fear, disgust) in the language it was written.
Theme & Trend Detection
Awshar AI automatically clusters mentions into themes and surfaces emerging trends before they reach mainstream awareness.
Influencer Identification
Instantly see which creators, journalists, and accounts are driving the most reach in conversations about your brand.
Competitor Tracking
Add competitors to your listening feed and monitor their mention volume, sentiment, and top content alongside your own brand - all in one view.
Automated Reports
Schedule daily, weekly, or monthly reports to be built and delivered automatically to your team and stakeholders - no manual export needed.
500+ sources. Zero signal loss.
Every platform where Indian audiences talk about brands - monitored continuously.
Twitter / X
Tweets, replies, and threads in real time
Posts, captions, and comments
YouTube
Video descriptions and comment sections
Posts and public page comments
Subreddit posts and comment threads
Telegram
Public channel messages
News & Blogs
300+ national and regional outlets
Forums
200+ Indian community and discussion sites
From setup to live intelligence in minutes
Three steps from adding your topics to receiving real-time brand intelligence.
Connect Your Topics
Enter your brand name, product keywords, competitor names, and hashtags. Our Boolean query builder gives you precise control. Awshar AI auto-suggests keywords and detects transliterated names in Indian languages.
We Scan Everything, Continuously
Awshar crawls 500+ sources across 7+ platforms 24/7. Every post, comment, article, and message that matches your topics is captured, enriched with sentiment and emotion scores, and added to your feed in under 2 minutes.
Act on Live Intelligence
Filter by sentiment, platform, language, or influencer tier. Route critical mentions to your team instantly. Schedule automated reports so stakeholders always have the latest picture without asking for it.
Built for every team that needs to understand public conversation
Brand Managers
Track share of voice, monitor campaign hashtags in real time, and catch negative spikes before they escalate into crises.
PR & Comms Teams
Know the instant a journalist or publication mentions your brand. Respond faster than competitors and control the narrative from the start.
Product Teams
Monitor feature feedback, bug reports, and user sentiment surfacing on social media - before they hit your support inbox.
Political & Government Teams
Track public sentiment on policies, schemes, and announcements across regional language communities in real time.
Agencies
Manage social listening for multiple clients from one platform. Generate white-label reports automatically on a scheduled cadence.
Research & Strategy
Use 12 months of historical data and live trend detection to build evidence-based strategy decks grounded in real public opinion.
Common questions about Social Listening
What is social listening and why does it matter for Indian brands?
Social listening is the process of monitoring online conversations about your brand, competitors, and industry in real time. For Indian brands, it is especially critical because conversations happen across 20+ languages on platforms ranging from Twitter/X to regional news sites - most tools miss the regional language signal entirely. Awshar captures it all.
Which platforms and sources does Awshar Social Listening monitor?
Awshar monitors Twitter/X, Instagram, YouTube, Facebook, Reddit, Telegram, WhatsApp public groups, 300+ news outlets, and 200+ Indian forums - 500+ sources in total across 7+ platforms.
How quickly do new mentions appear in my feed?
Most mentions surface within 2 minutes of being published. During high-volume events like product launches or breaking news, our infrastructure auto-scales to maintain sub-2-minute latency.
Can Awshar detect mentions in Hindi and regional Indian languages?
Yes. Awshar natively processes 20+ Indian languages including Hindi, Tamil, Telugu, Kannada, Bengali, Marathi, Gujarati, and Hinglish. Sentiment, emotion, and theme analysis all run natively in each language - no translation step is needed.
How is Awshar different from Brandwatch or Sprinklr?
Awshar is purpose-built for India. Unlike global tools, Awshar's AI models are trained on Indian social media data - understanding sarcasm, regional dialects, Hinglish code-mixing, and cultural nuance across 20+ languages and 500+ dialects. Global tools typically provide poor coverage of Indian regional language content.
Is historical data available?
All plans include up to 12 months of historical mention data so you can benchmark current volumes against past campaigns or seasonal trends.
Pair with other Awshar products
Brand Intelligence
Aggregate your social listening signals into a unified brand health score - share of voice, sentiment trend, and audience perception.
Learn moreCrisis Monitor
Automatically detect crisis signals in your listening feed and get AI risk scoring and guided response workflows.
Learn moreCompetitive Analysis
Extend your listening to competitors and get side-by-side benchmarks on share of voice and sentiment.
Learn moreStart listening to India's conversations today
Join brands, agencies, and government teams using Awshar AI to understand every conversation that matters - in every language, on every platform.
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