See exactly where you win and lose in India
Real-time competitor benchmarking across 500+ sources and 20+ Indian languages. Track share of voice, sentiment, and content performance for up to 10 competitors - side by side, updated continuously.
10
Competitors Tracked
500+
Sources Monitored
20+
Indian Languages
Real-time
Benchmark Updates
Everything you need to outmanoeuvre competitors
From share of voice to audience overlap - built for the complexity of India's multilingual competitive landscape.
Side-by-Side Share of Voice
Compare your brand's conversation share against up to 10 competitors simultaneously - segmented by platform, language, and region across all 500+ monitored sources.
Competitor Sentiment Tracking
Monitor how audiences feel about each competitor in real time. Spot when a competitor's sentiment dips and understand the narrative driving the shift.
Content Performance Benchmarking
See which of your competitors' posts, campaigns, and narratives are generating the most engagement and reach - so you can inform your own content strategy.
Audience Overlap Analysis
Identify the audience segments that discuss both your brand and your competitors - giving you precise targeting intelligence for campaigns and positioning.
Vernacular Competitive Signals
Capture what competitors' audiences are saying in Hindi, Tamil, Bengali, Marathi, Hinglish, and 15+ other Indian languages without any manual translation.
Competitive Crisis Alerts
Get notified when a competitor faces a brand crisis. Understand the nature of the threat and assess whether it creates an opportunity for your brand.
Competitive intelligence in three steps
Add your competitors once and your benchmark dashboard updates continuously, 24/7.
Add Your Competitors
Enter competitor brand names, product lines, and key executives. Awshar AI auto-discovers keywords and monitors competitors across social, news, forums, and messaging in all Indian languages.
Intelligence Benchmarks Automatically
Your competitive dashboard populates in real time with share of voice, sentiment scores, reach data, and content performance - for every competitor, on every platform.
Turn Insights into Strategy
Identify gaps in competitor positioning, spot their audience blind spots, and share automated competitive reports with your leadership team on a scheduled cadence.
Built for every team that competes for market position
Marketing Teams
Know exactly where you win and lose against competitors in every region and language. Use share of voice trends to guide budget allocation and campaign timing.
Strategy & Consulting
Build comprehensive competitive landscapes for clients using real-time social intelligence instead of outdated survey data or analyst reports.
Product Teams
Track what audiences praise and criticise about competitor products in real time - feeding a continuous stream of market intelligence into your roadmap.
Common questions about Competitive Analysis
How many competitors can I track with Awshar Competitive Analysis?
You can track up to 10 competitors simultaneously on standard plans. Enterprise plans support unlimited competitor tracking. All competitors are monitored across the same 500+ sources as your own brand.
Does it track competitors in Hindi and regional Indian languages?
Yes. Competitor mentions in Hindi, Tamil, Telugu, Kannada, Bengali, Marathi, Gujarati, Hinglish, and 12+ other Indian languages are captured and scored natively. This is especially important in India where competitor conversations often begin in regional language communities.
Can I see historical competitive data?
Yes. All plans include up to 12 months of historical data for all tracked competitors. You can benchmark current competitive position against any past period and track long-term share of voice trends.
How is share of voice calculated?
Share of voice is calculated as your brand's mention volume as a percentage of total mention volume across all tracked brands (your brand plus all competitors) within a given time window and across selected platforms and sources.
Pair with other Awshar products
Brand Intelligence
Understand your own brand health - share of voice, sentiment, and audience perception - alongside your competitive benchmarks.
Learn moreCrisis Monitor
Get alerted when competitors face brand crises and assess the opportunity or risk for your brand in real time.
Learn moreSocial Listening
Capture every public conversation about your brand and competitors across 30+ channels with zero signal loss.
Learn moreStart benchmarking your competition today
See exactly where your brand stands in India's competitive landscape - in every language, on every platform.
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