Know How India Feels About Your Brand
Monitor brand perception continuously - live sentiment scores, trend lines, and platform breakdowns that update in real time across 20+ Indian languages.
< 2 min
Sentiment Update Lag
98%
Classification Accuracy
7+
Platforms Tracked
20+
Indian Languages
Real-time intelligence, always-on
Your brand health score updates continuously - so you are always the first to know when something changes.
Live Sentiment Score
A single, always-updating brand health score that aggregates sentiment across all platforms and languages in real time.
Trend Line Monitoring
Visualise how sentiment has moved over any time window - 24 hours to 12 months - and pinpoint the events that caused each shift.
Platform Breakdown
See sentiment separately for Twitter, Instagram, YouTube, News, and Forums - so you know exactly where to focus your response.
Competitor Benchmarking
Track your sentiment score alongside up to 5 competitors on the same chart - always know where you stand in the market.
Shift Alerts
Get notified the moment your sentiment score drops more than a defined threshold - before a dip becomes a crisis.
Demographic Segmentation
Break down sentiment by language, region, and audience segment to understand which communities feel what about your brand.
Always-on sentiment intelligence
Three steps from setup to live brand intelligence - no complex configuration required.
Connect Your Brand
Add your brand name, product names, and competitor handles. Awshar AI begins monitoring immediately across all connected platforms and languages.
Live Scoring Updates Continuously
Every new mention is analysed and aggregated into your real-time sentiment score. The dashboard updates as conversations evolve - no manual refresh needed.
Spot Shifts Before They Escalate
Threshold alerts notify your team the moment sentiment moves beyond normal variance, giving you time to respond before a story gains traction.
Sentiment tracking for every role
Whether you manage brand health, lead crisis response, or track competitive positioning - real-time sentiment gives your team the edge.
Brand Managers
Monitor your brand health score daily and track how product launches, PR stories, and campaigns shift sentiment over time.
Crisis Response Teams
Detect sudden sentiment drops with automated alerts so you can mobilise your comms team within minutes, not hours.
Competitive Intelligence
Compare your sentiment score against 3-5 competitors on a single dashboard to see how your brand perception ranks in your category.
Common questions about Real-time Sentiment Tracking
How often is the sentiment score updated?
The sentiment score updates continuously as new mentions are ingested. In practice, you will see meaningful score changes within 2-3 minutes of a significant conversation shift.
Can I compare sentiment across multiple brands?
Yes. You can add up to 10 brand or competitor profiles and view them on a side-by-side comparison chart.
Does it handle sarcasm and mixed sentiment?
Our India-trained NLP models are specifically tuned to handle sarcasm, irony, and code-mixed language (like Hinglish). Context-aware scoring reduces false positives significantly compared to standard keyword-based tools.
What languages are supported for sentiment analysis?
We support 20+ Indian languages including Hindi, Tamil, Telugu, Kannada, Bengali, Marathi, Gujarati, Punjabi, and Hinglish, plus English.
Build a complete brand intelligence picture
Mention Tracking
Every sentiment data point starts with a mention - monitor 500+ sources in real time.
Learn moreAI Analysis
Go deeper than scores: understand the emotion, context, and entities behind every conversation.
Learn moreAI Recommendation
When sentiment shifts, AI tells your team exactly what to do next.
Learn moreTrack your brand health in real time
Never be surprised by a sentiment shift again. Start monitoring your brand perception today.